i could be your next brand guru.

a passionate storyteller with nine years of expertise in brand strategy, campaign development, and integrated marketing. known for leveraging data-driven insights to craft compelling narratives, build customer-first initiatives, and scale innovative channels for impactful brand engagement.

see my notable work

notable work

from developing tech podcasts to transforming customer storytelling to flooding the market with brand experiential moments to building extended content campaigns with top publications such as the washington post, the new york times, quartz, & more, i'm a wearer of many hats with a proven track record of ideating and executing major campaigns that deliver tangible business impact.

    • produced agents of scale podcast. led guest sourcing, narrative development, podcast promotion, measurement & sales follow-up for all guests. secured high caliber c-suite guests from superhuman (formerly known as grammarly), hubspot, box, & more.

    • led narrative development for remote works—generating over 100k downloads & a 78% episode completion rate.

    • revived customer storytelling at zapier, leading editorial strategy, production, distribution, & sales enablement. 

    • pioneered zapier’s experiential marketing program, achieving a 34% campaign engagement rate (well above industry average).

    • partnered with top-tier publications like the new york times & the washington post to develop interactive branded content programs. each drove an average of 5+ minutes spent engaging & collectively increased brand influenced pipeline conversions quarter-over-quarter.

    • led citrix’s #taketimeback campaign, generating 86.4M impressions, 1K #taketimeback uses on twitter and several press mentions.

    • developed citrix’s first-ever campaign connections strategy, aligning 12+ disciplines around a central campaign strategy with buyer profiles, full-funnel journey maps, comms design, campaign messaging & simplified go-to-market strategy to achieve org-wide goals.

need help?

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