your next brand guru.

a passionate storyteller with nine years of expertise in brand storytelling, campaign execution, and content development. known for leveraging data-driven insights to craft compelling narratives, build customer-first initiatives, and scale channels for impactful brand engagement.

see my notable work

notable work

from developing tech podcasts to transforming customer storytelling to flooding the market with brand experiential moments to building extended content campaigns with top publications such as the washington post, the new york times, quartz, & more, i'm a wearer of many hats with a proven track record of ideating and executing major campaigns that deliver tangible business impact.

    • produced agents of scale podcast. led guest sourcing, narrative development, podcast promotion, measurement & sales follow-up for all guests. secured high caliber c-suite guests from airtable, fetch, superhuman (formerly known as grammarly), hubspot, box, granola, & more.

    • revived customer video storytelling at zapier, leading editorial strategy, production, distribution, & sales enablement.

    • partnered with top-tier publications like the new york times & the washington post to develop interactive branded content programs. each drove an average of 5+ minutes spent engaging & collectively increased brand influenced pipeline conversions quarter-over-quarter.

    • led narrative development for remote works—generating over 100k downloads & a 78% episode completion rate.

    • key creative strategist for several award-winning global brand campaigns such as zapier’s on/off capaign and citrix’s you are made for bigger things campaign.

    • pioneered zapier’s experiential marketing program, achieving a 34% campaign engagement rate (well above industry average), securing a telly award.

    • led citrix’s #taketimeback campaign, generating 86.4M impressions, 1K #taketimeback uses on twitter and several press mentions.

    • strategic brand campaign lead for citrix’s brand refresh, which generated a 7% lift in unaided awareness.

    • designed and implemented a scalable event framework to expand zapier’s in-person presence at top-tier industry events, networking dinners, and conferences.

    • developed citrix’s first-ever campaign connections strategy, aligning 12+ disciplines around a central campaign strategy with buyer profiles, full-funnel journey maps, comms design, campaign messaging & simplified go-to-market strategy to achieve org-wide goals.

me sitting on a small wooden chair in a dark room with a bookshelf behind me, smiling at the camera.

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